Building Material Marketer and Distributor Facebook Ads
Building Material Marketer and Distributor, a prominent supplier in the construction industry, sought Digitalize Growth’s expertise to enhance their local presence through a strategic Facebook Ads campaign. After facing challenges with their previous agency, including poor transparency and unclear results, they turned to us for a fresh approach. Our focus was on improving brand visibility, driving engagement, and delivering clear, measurable outcomes that aligned with their business goals.
Our Work Instant for the Building Material Marketer and Distributor
Facebook Ads Creation
Facebook Advertisement
Project Overview
The Building Material Marketer and Distributor, a key player in the construction supply industry, partnered with Digitalize Growth to boost its brand presence through a targeted Facebook Ads campaign. Previously facing challenges with transparency and unclear results from another agency, they turned to us for clear insights and better campaign performance. Our goal was to increase brand awareness, engagement, and drive conversions. By combining both organic and paid social media efforts, we helped improve their visibility and generate a notable rise in engagement and impressions across platforms.
Our Strategy
For the Building Material Marketer and Distributor Facebook Ads campaign, we employed a targeted strategy:
- Audience Targeting – Focused on professionals and businesses in construction and renovation through precise demographic and interest targeting.
- Creative Design – Developed visually engaging ads showcasing top products, with clear messaging and strong calls-to-action.
- Ad Variety – Utilized carousel, video, and static image ads across Facebook Newsfeed and Stories for broad visibility.
- Retargeting & Lookalikes – Reached past website visitors and used lookalike audiences to attract new, relevant leads.
- A/B Testing – Experimented with different creative elements to discover what resonated most with the audience.
- Performance Tracking – Monitored results using conversion tracking and continuously optimized ads for improved performance.
This strategy resulted in significant growth in brand visibility and increased user engagement.
Local SEO Results
ORGANIC SOCIAL MEDIA (January 2023 – August 2024)
PAID SOCIAL MEDIA (January 2022 – August 2023)
Meta
- Link Clicks: +72.9K
- Landing Page Views: +47K
- Ad Engagements: +3.9M
- New Page Likes: +18K
- Post Comments: +3K
- Post Reactions: +85K
- Post Saves: +2.6K
- Post Shares: +5.8K
- Video Plays: +8M
- Average View Time: 11 seconds
- Video Views: +4.9M
- Ad Engagements: +23.2K
- Pin Clicks: +17.9K
- Paid Impressions: +14.5M
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