Portable Restroom Rentals PPC ADS Services
Portable Restroom Rentals, a leading provider of portable restroom solutions, partnered with Digitalize Growth for a targeted PPC ads campaign to enhance their local presence. Previously, the company faced challenges with unclear results and a lack of transparency from their former marketing agency. Seeking better visibility, improved lead generation, and clearer insights into their campaign’s performance, they turned to us. Through our data-driven PPC strategy, we successfully boosted their brand awareness, increased local traffic, and helped them reach more potential customers in their target areas.
Our Work Instant for the Portable Restroom Rentals PPC ADS Services
PPC Ads Campaign
Project Overview
Portable Restroom Rentals, a trusted provider of portable restroom solutions, wanted to strengthen their digital presence and drive more qualified leads through a well-targeted PPC ads campaign. Before partnering with Digitalize Growth, they faced challenges with a previous agency that lacked transparency and delivered inconsistent results. By teaming up with us, their goal was to improve online visibility, increase brand awareness, and generate better, high-quality leads. Our data-driven approach ensured measurable results and boosted their local presence effectively.
Our Strategy
Our Strategy for the Portable Restroom Rentals PPC ADS Services
For the Portable Restroom Rentals PPC ADS Services campaign, we implemented a focused and data-driven approach:
- Call Tracking Importance: Emphasized the need for tracking and suggested call-only ads to tackle the client’s specific challenges.
- Initial Tracking Setup: Started with an Excel spreadsheet where employees manually logged call details to assess quality.
- CallRail Integration: Recommended CallRail, a call-tracking software, to reduce repeat callers from ads. This enabled us to track sales values and use ROAS (Return on Ad Spend) as a key metric for lead generation and value-based bidding.
- Optimizing Conversions: Leveraged data from CallRail to feed into Google Ads, enhancing optimization for more conversions.
- Testing & Expansion: Conducted extensive testing during the PPC phase to evaluate potential new locations, helping guide the client’s expansion and determine which PPC strategies worked best across various regions.
PPC ADS Results
We began by assessing the client’s current performance to establish clear goals and implement data-driven marketing strategies. Since there was no existing Google Ads account data, our PPC experts set up a new account to track and measure ad performance effectively.
Additionally, the client’s website wasn’t sending traffic data to Google Analytics, so we conducted a full account audit to ensure proper tracking and conversion setup.
As a result of our data-driven approach, the client saw an 8% increase in click-through rate (CTR), a 71% reduction in cost-per-acquisition (CPA), and an impressive 203% increase in phone calls.
Do you like the Portable Restroom Rentals PPC ADS Services
Boost Your Brand Today With a Fresh New Look!
Are You Ready to Take Your Business to the Next Level?
