Baptist Theological Seminary PPC ADS
Baptist Theological Seminary partnered with Digitalize Growth to enhance their online visibility through a focused PPC Ads campaign. Prior to working with us, they struggled with inconsistent results and a lack of transparency from their previous agency. Seeking to boost brand awareness and gain greater control over their ad performance, they turned to Digitalize Growth. Through precise audience targeting and continuous optimization, we successfully increased their visibility and drove more relevant traffic to their website.
Our Work Instant for the Baptist Theological Seminary PPC ADS
PPC Ads Campaign
SEO Services
Project Overview
This Baptist theological seminary needed a complete website redesign and strategic digital marketing plan. Its existing site, although functional, was outdated, lacked user-friendliness and failed to effectively represent the institution’s values, mission and the depth of its theological programs.
Digitalize Growth Marketing Agency built a custom website and launched combined organic marketing and paid advertising campaigns to optimize the client’s search visibility and increase engagement. Our efforts resulted in a whopping 285% increase in overall traffic sessions and a 707% boost in interaction rate.
Our Strategy
The client was very clear with their expectations. They wanted a timely (within 1-2 business days) turnaround on communication and consistent updates and touchpoints.
We worked closely with the client to ensure all marketing objectives and efforts aligned with their goals. Our SEO and PPC marketing strategies involved:
Pay-Per-Click Advertising: The account was set to a manual bid strategy to keep costs lower, but we made the switch to automated bidding to maximize the number of leads coming in. We also set up a dynamic search ads campaign to find negative phrases to add across the account.
Search Engine Optimization: Initially, the site wasn’t sound from a technical and on-page SEO perspective. There was a lack of content and their existing content wasn’t optimized for the potential keywords. We fixed all the technical and on-page SEO issues and optimized the content for all the storage service pages. We also fixed all the major issues with the theme and page speed.
PPC ADS Results
Our PPC advertising efforts have led to very positive increases in awareness, with impressions growing from 59,018 in August 2022 to 248,477 in August 2023.
- Search Impression Share: +25%
- Ad Clicks: +39%
- Conversions: +7%
- Interaction Rate: +707%
- Impressions: +22%
- Cost Per Click: -28%
- Click-Through Rate (CTR): +13%
Overall, our tailored digital marketing solutions have allowed this institution to advance its mission and reach more prospective students during enrollment seasons.
Do you like the Baptist Theological Seminary PPC ADS
Boost Your Brand Today With a Fresh New Look!
Are You Ready to Take Your Business to the Next Level?
