Storage and Fulfillment Solution PPC ADS
Storage and Fulfillment Solution, a leader in logistics and fulfillment services, partnered with Digitalize Growth to boost their online presence through a targeted PPC Ads campaign. Before working with us, they faced challenges with transparency and inconsistent results from their previous agency. Seeking to increase brand awareness and gain better control over their campaign performance, they turned to Digitalize Growth. By focusing on precise targeting and optimization, we helped them achieve better visibility and drive more relevant traffic to their business.
Our Work Instant for the Storage and Fulfillment Solution PPC ADS
PPC Ads Creation
Facebook Advertisement
Project Overview
Storage and Fulfillment Solution, a leading provider of logistics and warehousing services, sought to enhance its digital presence and drive conversions through a focused PPC Ads campaign. Prior to working with Digitalize Growth, they experienced issues with transparency and inconsistent results from a former agency. They partnered with us to regain control over their advertising efforts and achieve measurable outcomes. Our goal was to increase brand awareness, attract high-quality leads, and improve online visibility.
Our Strategy
Our Strategy for the Storage and Fulfillment Solution PPC Ads
For the Storage and Fulfillment Solution PPC Ads campaign, we implemented a focused and data-driven approach:
- Keyword Research: Conducted thorough research to identify high-performing keywords specific to the storage and fulfillment industry, ensuring we targeted search queries with high commercial intent.
- Ad Copy Optimization: Created compelling, concise ad copy that clearly communicated the unique benefits of the storage and fulfillment solutions, with strong calls-to-action to drive conversions.
- Ad Extensions: Utilized ad extensions, such as site links, callouts, and location extensions, to provide additional information and increase the visibility of ads in search results.
- Targeted Bidding Strategies: Implemented bid adjustments based on audience behavior, geography, and device, to ensure the ads reached the most relevant potential customers at optimal times.
- Landing Page Optimization: Developed and optimized landing pages with user-friendly design and focused messaging that aligned with the ad content, ensuring a seamless user experience and higher conversion rates.
- Conversion Tracking & Analysis: Set up comprehensive conversion tracking to monitor key metrics, such as clicks, form submissions, and sales, allowing for continuous data analysis and campaign optimization.
- A/B Testing: Ran A/B tests on ad copy, keywords, and landing pages to identify the most effective elements for driving traffic and increasing conversions.
This strategy led to a measurable increase in qualified leads and improved return on ad spend for the Storage and Fulfillment Solution.
PPC ADS Results
The client has a wide variety of services, so we had to do a thorough on-site optimization and set up dynamic search ads campaigns to catch all the relevant search terms. This strategy has allowed us to find negative phrases to add across the account and, ultimately, improve site visibility in local search results.
Our combined SEO and PPC efforts resulted in remarkable growth year-over-year (YoY):
- Sessions: +1,242
- Total Users: +1,016
- New Users: +988
- Conversions: +1,063
- Engagement Rate: +58%
- Desktop Users: +59%
- Google Ads Click-Through Rate (CTR): +5.6%
- Mobile Users: +41%
- Organic Conversions: +66%
- Desktop Conversions: +59%
- Mobile Conversions: +41%
- Impressions: +15,877
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